Competitive analysis and research of the target audience. Knowing the market and the target audience is key for any marketer. They are alpha and omega, from which all further communications are built. If you do not want to be an illustration of the saying "what a brief, such a creative", be sure to take care of the maximum elaboration of these elements.
Illustrations, infographics, presentations: how to capture the attention of the audience. There is a popular belief that PowerPoint is a killer of creativity, and presentations only take time. So say those who often read poorly prepared presentations. Meanwhile, the reality is that without the ability to control the audience’s attention with the help of visual elements in modern marketing, there’s no way. To reach the heights you will have to master this area, and the faster you do it, the more time you will have to enjoy the view that opens at the top in solitude.
Web analytics basics. Most large companies have a rule: “Do not do it if you cannot measure the result.” Knowledge of metrics and the ability to work with analytics systems will distinguish you from your colleagues and will help more efficient implementation of projects.
The basics of social media marketing. Thank God, the time when SMM was a niche near-hipster story about cats and likes went into oblivion. Now this industry has become a standard component of the marketing mix of any large campaign. The results that social can give are often a cut above that of any other digital channel. But for such results, you need to be able to set goals correctly, clearly understanding the capabilities and limitations of SMM.
The basics of display advertising. Display placements are usually the most expensive budget item. In order for the words “leaked the budget” never to be heard from the lips of the leadership (people say: “Leaked the budget — to failures on the financial front”), it is extremely important to be able to select the formats and methods that will be most effective.
Illustrations, infographics, presentations: how to capture the attention of the audience. There is a popular belief that PowerPoint is a killer of creativity, and presentations only take time. So say those who often read poorly prepared presentations. Meanwhile, the reality is that without the ability to control the audience’s attention with the help of visual elements in modern marketing, there’s no way. To reach the heights you will have to master this area, and the faster you do it, the more time you will have to enjoy the view that opens at the top in solitude.
Web analytics basics. Most large companies have a rule: “Do not do it if you cannot measure the result.” Knowledge of metrics and the ability to work with analytics systems will distinguish you from your colleagues and will help more efficient implementation of projects.
The basics of social media marketing. Thank God, the time when SMM was a niche near-hipster story about cats and likes went into oblivion. Now this industry has become a standard component of the marketing mix of any large campaign. The results that social can give are often a cut above that of any other digital channel. But for such results, you need to be able to set goals correctly, clearly understanding the capabilities and limitations of SMM.
The basics of display advertising. Display placements are usually the most expensive budget item. In order for the words “leaked the budget” never to be heard from the lips of the leadership (people say: “Leaked the budget — to failures on the financial front”), it is extremely important to be able to select the formats and methods that will be most effective.
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